As designers showcase their collections at the LFW Summer/ Resort 2013 edition,its hard to miss the connection some of them have with their cities and the regions they belong to. Be it the hustle and bustle of the busy streets of Mumbai,the colourful bazaars of Jaipur or the beautiful walls of clustered homes in Kutch Pallavi Jain,Archana Kochhar and Preeti Wanchoo have taken inspiration from their respective cities,finds out Anjali Jhangiani KP.
Mumbai Mania
Bazaar Buzz
When Pallavi Jain and her team were brainstorming for their collection to be showcased at LFW Summer/Resort 2013,they decided to head out to the bazaars of Jaipur. The bazaar is so diversified; it has a different look in the day and a different one at night. Every street has its own charm. My collection is a journey through the entire bazaar from the masalewalo ki gulli filled with spicy yellows and reds,to the Johari bazaar glittering with gold and meenakari work, says Jain. She has sourced the raw materials from the bazaars for her line called BUZZar. The ensembles are a mix of easy flowing and form-fitting silhouettes in georgette,chiffon and mulmul.
Kutch Connection
Designer Preeti Wanchoo has revisited Kutch and Bhuj in Gujarat to seek inspiration for her collection that was showcased at a Talent Box show on March 24. This is my first fashion show at a fashion week,and I wanted to take inspiration from where it all started for me Gujarat. I studied fashion designing in Gujarat and during those days,travelled extensively to remote locations in Kutch and Bhuj to work with Ajrakh printers. I would doodle designs on the way, says Wanchoo. In her line,she captures elements of the Kutchi lifestyle with motifs such as peacocks,camels,kites and basic geometric shapes circles,squares and triangles that decorate the clusters of houses as they stand out against the arid land. She has used Maheswari silk in shades of lime,bright red,off-white and natural colours for maxi dresses,shirt dresses,skirts and tie-up dresses.