Caska launches new multimedia system

Chinese car accessory brand,CASKA,on Monday announced the launch of a voice-based multimedia system for the Indian market. The system enables people to control their video system in the car through their voice.

The CASKA E-car series in association with Auto Trendz will be available across India from June. The product will be available through Auto Trendz’s 20 distributors and 200 dealers. The price of the product ranges from Rs 31,990 to Rs 49,990. The product will also be available through OEM fitment in several eminent auto mobile brands. CASKA targets 50,000 Indian customers by December 2013.

With this launch,CASKA aims to gain 20 per cent market share in the Indian organised segment by the end of December 2012. “CASKA has witnessed 50 per cent growth in India since its launch,” said Neeraj Banka,director,Auto Trendz. The 3G series will take care of all multimedia needs in a more stylish way and with a smart interface,Banka added. The product is aimed at the hi-end car users and also at those who aspire to use Ipods,browse through television channels and also read books digitally.