To strengthen their product portfolio,Bajaj Electricals is planning new acquisitions. The company has also forayed into the pressure cooker business.It is also looking at increasing its turnover to Rs 5,000 crores by 2012-13.
Addressing a press conference,R Ramakrishnan,executive director Bajaj Electricals Limited said the move would also increase its market share in different product categories. We have short listed companies that are in the space in appliances,lighting space ,luminaires and also some contracting companies who can help in strengthening the current product portfolio, he said.
The Pune Branch of Bajaj Electricals Limited has achieved a turnover of around Rs 25.28 crore for the Appliances BU during the last financial year 2009-10 with a growth of 33 per cent over previous year and a CAGR of 21 per cent. During the period April-July 2010,the Pune Branch has crossed a turnover of Rs.8.32 Crores for Appliances with a growth of 71%. The Pune branch is expected to keep up this momentum and by the end of financial year 2010-11 reach a turnover exceeding Rs 32 Crores for Appliances. Apart from this the company is also looking at strengthening its reach in the rural market .Currently the rural sales contribute to 20 per cent of our total sales we plan to take it to 30 per cent in next two to three years and 40 per cent in the next five years. Apart from that there are also plans to appoint additional sales personnel in the rural areas,” said Ramakrishnan.