Brand it

We’ve always known that just owning a closet full of haute couture is not enough; one needs the right styling,including hair. Anil Chopra,Advisor,Lakme,believes that this show format,which is exclusive to the LFW,will formally unite the world of fashion and hair. He says,“Mascolo and the TIGI International Creative team will create hair looks that perfectly reflect Kane’s collection and complement his creative vision.” But why have an international designer show at an event that is meant to promote Indian fashion? Chopra explains,“LFW has always had a vision of ‘integrating India into the global fashion world’. We have helped in the participation of our designers at leading fashion weeks around the world. It is now an opportune time for a leading international designer to participate at LFW.”

Given that TIGI and Lakme could be considered rivals as they’re both in the business of beauty,some may look upon this inclusion of an international brand as a publicity gimmick. But Chopra assures us that is not so. “LFW has invested over 11 years to the betterment of the overall fashion industry. While we continue to encourage fresh talent to innovate their expertise on the Indian ramp,we are also opening newer avenues for the growth of business of fashion.” We’ll wait and watch.

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