Privy Purse

This unusual billboard we spotted in Gurgaon near Bristol Hotel,displays a mushy birthday message,or maybe,its an exchange between lovers? “It is a standard practice in Europe and America where quirky birthday greetings and even proposals of marriage are declared on neon-lit boards for the world to see. Usually they are found in non-commercial areas or small townships,” says Raminder Singh,director of Greenline,a Delhi-based advertising company. But in case you’re planning to ditch your Facebook wall and tweets for an exhibitionist post on a billboard,be prepared to spend some serious money. “In heavy traffic commercial areas like Gurgaon,advertising on billboards costs between Rs 2 lacs to Rs 6 lacs per month,depending on the size of the board,” he says. Did love just go flying out of the window?