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Journalism of Courage
While most designers are consumed by repetitive ideas of sending their garments down the ramp as the only way to show fashion,a few dare to be different. Lecoanet Hemant belong to the latter category. At least thats what the designer duos new Spring-Summer 2012 collection made clear. It was excitingly titled Fashmob a fashionable flashmob and showcased in the Capital on Thursday evening.
Held in the vicinity of their flagship store at The Gallery in Mehrauli,the word fashmob raised expectations of a certain kind,a hype that overwrote the script of the show. As many as 18 power women entrepreneurs Shabnam Singhal,Sheena Jain,socialite Kitty Kalra,photographer Anushka Menon,designer Anupamaa Dayal,a few journalists and some PR executives,all friends of Hemant Sagar followed the designer as he brought them down from the first floor,dressed in the Lecoanet Hemant brand. Admirably,barring one or two,none of these ladies subscribed to fashions conventional devotion for commercial beauty,height,slimness,shape and youth.
The music could have been hip and pumpy,the choreography more energetic to invite impromptu dance from people around. Not all garments lived up to the duos talent at excellent tailoring either. A single full stalk of a white lily in every womans hair was a striking idea but the dull and spartan make-up didnt hold it up. The concept of a flashmob being uninhibited fun,it was the flash that went missing here. It needed shock and surprise,and was a bit sedate for its title. Yet,the duo deserves credit for not limiting themselves in fashion imagination and rethinking the runway without its cliches.
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