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Progressive,dynamic and contemporary. Now that theyve managed to establish themselves in the market,it was time to move on to the next level of wishing more - that of making an emotional connect.

DishTV gets emotional,and unveils its new brand identity campaign,Ghar Aayi Zindagi

Progressive,dynamic and contemporary. Now that theyve managed to establish themselves in the market,it was time to move on to the next level of wishing more – that of making an emotional connect. After all,customer is the king. Keeping that very point in mind,Dish TV has unveiled its new brand identity and brand positioning Ghar Aayi Zindagi. Scoring high on emotional connect,the new theme is universal in its brand appeal and transcends different target audiences. The essence,says Salil Kapoor,COO,Dishtv,implies that Dish TV is a force that unites families together,a catalyst that brings happiness into homes.

On why the shift now,Kapoor feels that it was necessary to move from mere functional communication to a more emotional paradigm. It was a result of extensive research,and weve now come a long way from the initial phase of the Santusht campaign that aimed at educating the masses to demand for more than basic cable services – Sabse Zyaada, Kapoor points out.

Ghar Aayi Zindagi is a new whole new dimension in the category,a differentiator for brand Dish TV which today touches over 30 million users across age groups,geographies and income classes. Change is a mammoth task. And doing away with a message as strong as Wish Karo,Dish Karo,which has a huge traction and recall,was not easy. Yet weve evolved to the next level,leaving behind the comfortable cocoon wed built so far. The change encompasses a new look logo – the most prominent icons of the brand. From an erstwhile design that brought out the brands lineage,stature,dependability and solidity,we have now moved to a more modern and futuristic design. The new logo with its whirl and flash movement signifies a progressive nature,vibrancy,dynamism and a contemporary feel, signs off Kapoor.

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Tube talk

Progressive,dynamic and contemporary. Now that theyve managed to establish themselves in the market,it was time to move on to the next level of wishing more - that of making an emotional connect.

Progressive,dynamic and contemporary. Now that theyve managed to establish themselves in the market,it was time to move on to the next level of wishing more - that of making an emotional connect.