Tube talk

Hello,Hello!
What an idea Sirji! One line got the country dialling,and it’s this very one line that’s bagged Abhishek Bachchan the best celebrity endorsement of the year award at the first edition of NDTV Tech Life Awards. The trophy was jointly received by Bachchan and Pradeep Shrivastava,Chief Marketing Officer,IDEA Cellular. “I am happy to associate with a brand which is young,humane and is a champion in its category. IDEA’s communication is simple,effective and appealing to the masses and classes. It has given me an opportunity to connect with my countrymen and offer simple solutions to complex issues prevalent in our society. It is encouraging to see that my role in this communication has inspired people,and is recognized by the industry,” reflects the brand ambassador,Bachchan. “This recognition reflects the success of our campaign which is aimed at demonstrating the power of an idea by looking at mobile telephony and what it can do,in a way that’s fresh,imaginative and elevating,” adds Shrivastava.

Choose ME!
IT’S got a roaring response. In just 20 days of the show announcement,NDTV Imagine has received a thunderous response for Rakhi’s proposal in her upcoming reality show,‘Rakhi Ka Swayamvar’. The number till now is 12,515 hopefuls. From businessmen to models and from NRI’s to doctors,and engineers,these prospective grooms are filing in line from all walks of life. While Delhi tops the list with 2,465 entries,Mumbai stands second with 1,980 entries and Lucknow with 1,830 entries. Calls,sms and emails are flowing in from Nagpur,Indore,Patna,Kolkata,Chandigarh,Jaipur and Ahmedabad. Check this: 18-year-old Ramesh from Patna thinks that he can fulfill the need of love and affection Rakhi is looking for,while 25-year-old Sanjay from Mumbai appreciates Rakhi’s bindass attitude and says he’s mature enough to support and guide her. The last date of registration is May 5 after which 15 prospective grooms will be shortlisted to take part in ‘Rakhi Ka Swayamvar’.