Rock on Reels

Parande explains why he did not zoom in on Indian Ocean. “Indian Ocean has a niche audience. If we want to track and understand the Hindi rock scene over a decade,then there is no better example to follow than Euphoria. Each time they come out with a song or album,it creates a ripple effect,” he adds.

Dr Sen agrees. “We are a people’s band that has survived Bollywood,rock,pop and risen against the odds. The rockumentary is a huge deal,as it will connect us to the whole world via a internet digital platform,” he adds. “The feature will be spread over 14 episodes and will be webcast every Tuesday and Friday starting September 17,the day Euphoria released their first album,Dhoom,” says Parande.

Gaurav Mendiratta,producer of the documentary and founder and president of NyooTV.com says,“We noticed a demand to have Euphoria’s popular music videos on http://www.nyootv.com and approached Dr. Sen for the necessary permission for the videos. We wanted to offer our viewers a lot more than just the videos,so we decided to produce this documentary series.” “People spend more time surfing the internet than in front of TVs and the medium of entertainment has changed. Our music is timeless and I know the Euphoria caravan will grow with this,” signs off Dr Sen who will release Euphoria’s new album at the end of the 14-part ‘rockumentary’.