Pop show

It was hard not to be dazzled by designer Nida Mahmood’s smile as she arrived for the Chandigarh Fashion Week (CFW) last week. Was it the pride of showing first time in the region? Not really. Known for an affinity to Indian pop art and kitsch —celebrated in collections like “Gabbar” chairs,psychedelic “Don” bags and “Mogambo” shoes — Mahmood has recently been approached by the Victoria and Albert Museum,London,for a project on Indian pop art. “It is a surprise. It’s an honour as I am the only Indian designer chosen for the project,” gushed Mahmood who showcased a collection called “Maachis,” inspired by matchboxes,at the CFW.

The V&A project is scheduled for 2012 and involves creating a perspective on Indian pop art. “I am told the exhibition would have a 360 degree approach with the presentation packing in Indian pop art and music among other themes. The museum wants everyone to enjoy its collections and explore the cultures that created these,as well as inspire those who shape contemporary design,” says Mahmood,whose muse for the season is,interestingly,the owl. “I am fascinated by the bird and that’s reflecting in my recent collection as well,” she adds.

Mahmood has always raised the mundane to a haute level. In fact,the quirks and vibrancy of Indian streets,its nooks and crannies have found an admirer in her. “I find myself attracted to everyday things for I feel I can weave a beautiful drama around them. What others would find ugly and boring is challenging for me,” she shares.

Previously,she’s captured that essence of India through a cup of chai,by weaving an impressive line of garments that brought alive India’s tea-drinking tradition. Then came her collection “Sadak Chhaap” that brought the spirit of the streets to the ramp. India’s fashionable people took note and made a beeline for her creations. As did,it appears,the V&A Museum.