More to the Beat

FACE IT: More than technology,guarantees,mileage,safety it’s looks that count. Does it look nice. Is it a head turner? Will I look great in it? Ah,the vanity will get the best and worst of us,and unfortunately,we can’t help it. After all,we’re human! And saying that,we quite agree with General Motors when they christened their new mini wonder Beat. The envious Green Apple shade,soft cushioned seats,stylized well-rounded off cockpit,digital metre,music system,air bags,air-conditioning,perked up head and tail lights,and interestingly designed door handles – one sure does miss a beat on seeing this one. The decade has been the rise of the global mini car,and keeping up with the trends and market watch,GM India launched Chevrolet Beat today at Taj. “Sexy,smart and tough -this is going to be a key pillar of Chevrolet’s growths strategy in India,” Sumit Sawhney,Director Sales gives it to the small car market. “With its best-in -segment design,performance and safety,the Beat is destined to become an industry benchmark and a winner among consumers in India. It has high-strength and ultra high-strength steel over key areas of the body to ensure segment-leading occupant protection. And with a revolutionary design,advanced technology,unique features and benchmark safety,the Beat offers much more than an ordinary mini,” says Vice President,sales,Marketing and Aftersales,Ankush Arora The Beat comes in three trim levels of 1.2,1.2 LS and 1.2LT. In addition,an Option pack is available on the LT variant which consists of ABS,Alloy wheels,Dual Airbags and Seatbelts with Load Limiters. It starts at Rs 3.25 lakh.

A sporty hatchback,Beat’s pretty roomy. Add to it the dramatically designed head lamps,dynamically slanted window line,an arching roofline and sharp sidelines giving it a edgy look. Secret vertical rear door handles located in the C-pillar are another unusual feature in this car. They give the Beat a unique,sporty three-door coupe appearance without sacrificing five-door utility. The most striking design element in the interior is a Steering Column mounted motorcycle-inspired dynamic meter cluster and combines analog and digital systems,contributing fun and unique styling as well as enhanced visibility and convenience. The Beat comes with Chevrolet Promise: a segment best warranty of 3 years of 100,000 kms (whichever is earlier).

Go on,book a test drive.