Miles to Go

This one is for the adrenaline junkies who love life and the adventure it offers. Come July 5 and Kingfisher Blue will kick start the Kingfisher Blue Mile Himalayan Expedition,2011.

This one is for the adrenaline junkies who love life and the adventure it offers. Come July 5 and Kingfisher Blue will kick start the Kingfisher Blue Mile Himalayan Expedition,2011. Promising a first of its kind experience to adventure enthusiasts,the Kingfisher Blue Mile,which will be on from July 5 to 15,is all about adventure sports like mountain biking,deep sea diving,rock climbing and river rafting.

The mile starts with one of the most coveted adventure destinations,which is the Himalayas. The route extends from Delhi to Leh. It is an opportunity for outdoor sport enthusiasts to unleash the

adventurer in them and explore the thrills of mountain biking,as they ride over 1,600 kilometres of breathtaking terrains,before they reach their destination, says Samar Singh Shekhawat,senior vice president,UBL. The participants will indulge in white water rafting on Zanskar river,double hump camel safari in the Nubra valley,ride at a height of 18,380 feet at the Khardung La and visit,among others,Pangong lake,Rohtang Pass and Manali. Equating the thrills with the brands belief in blue freedom,Shekhawat adds,It reflects the attitude of todays youth and inspires them to escape from their mundane routine of everyday life,in search of freedom. The campaign taps the zestful,outdoorsy nature of the youth who have the hunger to explore their adventurous side. Anyone game?

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