Loud & Clear

One of the biggest digital hearing aid makers in the world,Widex Pvt Ltd is loud and clear when they say that their product provides the best sound quality ever.

One of the biggest digital hearing aid makers in the world,Widex Pvt Ltd is loud and clear when they say that their product provides the best sound quality ever. Says its Chandigarh-based GM,Shakeel Rizvi, “Widex is a brand well-known based in 95 countries of the world,including Europe,Asia,America,Australia,India and Nepal. Widex invents new products and does not copy anyone. Good quality,good position and good service centres are the attributes of Widex.”

To cater to the practical needs of customers,Widex not only has five service centres in the city,it regularly updates customers about various offers,and is planning to subscribe SMS service for in-centre communication to reach their customers. They also have a loyalty discount offer for loyal customers. “The idea is to create differentiation from plain vanilla to more competitive loyalty programme,” says Rizvi.

“Our mission is to develop through originality,perseverance and reliability,high quality hearing instruments that give people with a hearing loss the same opportunities for communication as those with normal hearing,” Rizvi informs that Widex currently employees more than 1500 people worldwide including approximately 700 in Denmark. The products of the company are distributed worldwide and the production facilities of the company are in Denmark and Belgium.

Extensive advertising campaigns has helped Widex position itself strategically. Its diagnostic and dispensing centres-senso hearing centres provide the hearing impaired a world of clinical solutions namely Pure Tone Audiometry(PTA),Impedance Audiometry,Aided Audiograms,Counselling,Hearing Aid Fitting,Hearing Aid servicing and repairs,Ear moulds (hard and soft) by U-V lab.

Senso hearing centres are Asia’s largest chain of hearing care clinics in India which are wholly owned by and run by Widex. Senso Hearing centres are dedicated ,hearing clinics,which provide customized and personalized services to people with hearing impairment.

Widex also organises regular free hearing check-up camps and hearing awareness sessions/programmes across the country. Hearing impaired patients are examined in these camps. Throughout the year,the company organises doctors meet in various parts of the country. These meets,widely attended by specialists and doctors of repute,provide an opportunity to doctors to congregate on a common platform and share information on speech and hearing loss.

Launching a new scheme of money back guarantee,where the money is returned if the customer is not satisfied,Widex provides free battery for three years and a 24 month worldwide warranty. Widex digital hearing aid is priced within a range of Rs.10,000 to Rs. 2,00,000.

Compiled byHina Rohtaki
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