Go carting

Beer cheer
Carlsberg India will soon launch their fastest selling product,Tuborg – The Fun Starter. The beer,which targets younger beer drinkers,has a worldwide slogan that reads,‘The Fun Starts Here’. An attractive feature of Tuborg – The Fun Starter is the unique pull-off cap. This easy to use feature has replaced the regular bottle cap to make the process convenient. The innovative packaging makes the procedure of opening the bottle without any fuss. What’s more,the brand is associated with some of the biggest international musical events,most notably the Green Fest. The brand also sponsors festivals of considerable importance such as the Roskilde Festival in Denmark and the Download Festival in Great Britain. Tuborg will live up to its reputation of a fun,music loving and high-energy brand through musical events spanning various genres to be held across India too. Tuborg is a light-bodied pilsner type lager of medium bitterness. Brewed over lightly roasted malt,this beer is imbued with Carlsberg’s well-known mild fresh hoppy taste and aroma of flowers and grain.

The delicate yet rich flavour make it the perfect companion for a light salad or even a spicy Asian dish.

Price Tag: Tuborg will retail at Rs 40 for a 330 ml bottle.

Smart pack
Shakti Bhog Foods Ltd is all set to introduce new range of Basmati rice with handy and re-sealable packaging in the market. The new range of Basmati rice by Shakti Bhog has a rich flavou and every grain is machine-picked and thus,completely eliminating any chance of touch by human hand. Another interesting feature lies in its consumer-friendly packaging which is handy and re-sealable. With a view to catering to the needs of all tastebuds,the new range is being offered in four different varieties i.e. Gold Basmati Rice,Gold Premium Basmati Rice,Long Grain Basmati Rice and Golden Sella Basmati Rice in a 1 kg to a 25 kg pack.