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Journalism of Courage
After successful runs at the fashion weeks,this designer duo comes home to launch own studio
It’s sweet homecoming and also a stylish one at that. But before we welcome them in,here’s a quick recap. For a couple of years now fashion designers Mini Sondhi and Jessie Sabir Singh have been hard at work away from home. The former classmates teamed up the minute they graduated from NIIFT Mohali,packed their bags and moved to the glitzy metros where they were hired by A-list designers such as Manish Gupta,Gunjan and Rahul. The two even stitched up designer wear for labels such as ‘Not So Serious’ and had collections retailed out of high-end stores like ‘Ensemble’,’Aza’,’Collage’,’Mogra’…After four seasons at the FDCI fashion weeks,another two at Lakme Fashion Week and two showcases at ‘Vivah’,Mini and Jessie decided to take a breather. “The heat and the work pressure was gruelling,” Mini mentions who remembers working as long as 15 hours for the designers. “We realised that the metros apart,cities like Chandigarh and Panchkula were equally fashion focussed and could do with a design studio and we could work as hard for ourselves,” pitches in Jessie. And that’s how ‘Bling Bling’ was born. Their few days old fashion studio,tucked away in Manimajra,is where now all the action is! “The label stands out for its name and that’s how we want our work to be,” chorus the duo who are joined in by Mini’s sister Ashita Sondhi who’s worked as a design manager in Bangalore in the venture.
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