Animated Aamir!

Given the fact that we are on the threshold of a new season,Coca Cola is set to roll out it’s new campaign with their brand ambassador Aamir Khan. After the charming Manno Bhabhi that aired a season back followed by Aamir’s umpteen avatars sipping the Cola,the latest sees him all animated on screen! Leveraging the passion of video gaming amongst the youth,the communication uses a racing video game as a device to connect with them in a surreal way. Commenting on the new communication and his look,Aamir Khan is stated to have said,”It is a very interesting concept as for the first time my features have been replicated as an animated character through special effects. I think the robotic animated look has really come out well in the film and I hope that my fans will like me in this new animated avatar.” The communication for ‘Coca-Cola Open Happiness’ in India has been conceptualized by Prasoon Joshi,Executive Chairman,Regional Creative Director,Asia Pacific,McCann Erickson Pvt. Ltd and Ashish Chakravarty,Creative Chief,McCann Erickson,Delhi. The film directed by Abhijit Choudhary of Black Magic Motion pictures is all set to roll out in the second week of September. “The thought in this commercial was that technology connects us,it makes our life easier and full of fun. At the same time,technology completely absorbs some people to the extent of alienating them away from other humans and life around us. So the commercial revolves around the thought that Coca-Cola urges you to come back to life,come back to friends,come back to your own people,” explains Joshi. Cheers to that!