James Cameron,Heston Blumenthal to speak at SapientNitro event

iEX attendees will hear from leading business and behavioral thinkers,gaining exclusive access to a new way for engaging audiences in a time when getting their attention and meeting their expectations is more complex than ever.

“In this always-on world,consumers’ expectations have never been higher,” said Alan Herrick,Sapient CEO and board co-chairman. “And while the art of storytelling endures as the single most powerful means of communication,the way we experience stories has fundamentally changed. Ultimately,companies must embrace this shift in order to create lasting bonds with consumers. By bringing together some of today’s leading innovators in storytelling,we are sure to have a unique and fascinating day exploring the evolution of what is both a cherished tradition and,for our clients,a significant source of competitive advantage.”