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Amul
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Amul: A Dairy Cooperative's Rise to National Prominence The Anand Milk Union Limited, better known as Amul, stands as a testament to India's cooperative spirit and agricultural prowess. Founded in 1946 by Tribhuvandas Kishibhai Patel, the brand, owned by the Gujarat Cooperative Milk Marketing Federa...
Image Source : Wikipedia
- Company type Cooperative
- Industry Dairy
- Founded 14 December 1946
- Founders Tribhuvandas Patel
- Headquarters Anand, Gujarat, India
- Area served Worldwide
- Key people Jayen Mehta (managing director)
- Revenue ₹80,000 crore (US$9.2 billion) (2024)
- Number of employees 1,000 (officers and employees), 3.6 million (milk producers)
- Website www.amul.com
Amul history
Last Updated : 17/03/25, 03:04 PM
Amul: A Cooperative's Rise to Brand Dominance Amul, established in 1946, emerged as a response to the exploitation of dairy farmers by private traders. Led by Tribhuvandas Patel, farmers in Kaira, Gujarat, formed a cooperative, following advice from Sardar Vallabhbhai Patel, to directly supply milk ...
AMUL NEWS
'India's biggest GalaKaar': Shah Rukh Khan's dazzling Met Gala debut in Sabyasachi gets Amul's topical nod
May 08, 2025 4:50 pm
Adding another feather to his crown, King Khan became the first male Bollywood star to attend the Met Gala.
Parle-G girl to Amul girl: AI brings India’s favourite brand mascots to life; millennials are nostalgic
April 12, 2025 11:28 am
The video brings together a memorable lineup: Amul girl, the Maharaja of Air India, Bholu from Indian Railways, Gattu from Asian Paints, Nirma girl and more.
‘Father of cooperative movement’: Who is Tribhuvandas Patel, one of the trio behind Amul?
March 30, 2025 9:34 pm
The Lok Sabha has passed a Bill to set up the Tribhuvan Sahkari University in Anand, Gujarat, that is named after Patel, the man who gave Verghese Kurien a job at the Kaira District Cooperative Milk Producers’ Union that was later rechristened Amul.
Can India replicate the Amul success story for the food and vegetables’ sector?
February 17, 2025 11:18 am
It is challenging but not impossible. What we need is scale, policy backing, and a champion to drive this growth
After Bengaluru Police halts Ed Sheeran’s busking, Amul dishes out a witty take
February 12, 2025 1:47 pm
Sheeran’s impromptu street performance was halted by the police on Sunday, citing that no official permission was granted for it.
Amul cuts milk prices for one-litre packs by Re 1 across India
January 24, 2025 10:21 pm
"This is to encourage consumers to buy larger packs of milk and get incentive for the same," said GCMMF managing director Jayen Mehta.
Amul celebrates Jaideep Ahlawat’s stellar performance in 'Paatal Lok 2' with witty topical; actor says, ‘I melted like makhan!’
January 24, 2025 2:10 pm
The artwork reimagines the iconic Amul mascot as Hathi Ram Chaudhary, sitting by the roadside, mirroring the poster of the show.
Amul pays tribute to tabla maestro Zakir Hussain with heartfelt topical: ‘Taal Ke Sartaaj’
December 18, 2024 3:37 pm
Zakir Hussain, a four-time Grammy award recipient, passed away at the age of 73 at a hospital in San Francisco.
‘Poore vatan ka Ratan’: Amul pays tribute to Ratan Tata with special topical
October 11, 2024 2:19 pm
Amul's poignant black-and-white illustration of Ratan Tata, a young tata on a bicycle beside his older self, captured the nation's grief. The message, "Poore vatan ka Ratan," echoed the deep respect felt for the industrialist.
Never supplied ghee to TTD, says Amul as 7 booked for rumours on X
September 22, 2024 4:58 am
The social media users have been accused of spreading rumours on X that the brand had supplied the ghee with animal fat to Tirumala temple.
