Let's talk about Italian brainrot: Why Gen Alpha loves gibberish
From a Nike-wearing three-legged shark or a ballerina with a cappuccino drink for its head, Italian brainrot thrives on shared context.
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Sonal GuptaNov 12, 2025
AI’s ability to effectively convey our thoughts cannot be undermined. But here is the problem: we all sound the same.
Sonal GuptaNov 10, 2025
Nusrat Fateh Ali Khan: from Ustad to Gen Z’s ‘NFAK’ Subscriber Only
Though today Nusrat Fateh Ali Khan’s initials, NFAK, circulate across digital spaces much like any modern pop star’s moniker, he has always been a pop-cultural icon. Even at his peak, he was more than a
Sonal GuptaNov 5, 2025
Zohran Mamdani, New York City's mayor-elect, once rapped about chapatis and identity politics before channelling his immigrant roots into a historic political victory celebrated with Bollywood's 'Dhoom Machale'.
Maitreyee SatheNov 3, 2025
It feels like the end of the world. We deserve a little treat. Subscriber Only
Gen Z is coping through the little treat culture. These tiny hits of dopamine keep up the hypernormalisation in these times of chaos and uncertainty.
Sonal GuptaOct 29, 2025
How the climate conversation went punk Subscriber Only
From slow fashion to guerrilla gardening, the internet has transformed solarpunk, a literary movement, into an alternative lifestyle trend.
Jatin VarmaOct 27, 2025
Are micro-dramas the future of fiction? Subscriber Only
The business of micro-dramas is a volume game, not a storytelling revolution, writes Jatin Varma, founder of Comic Con India
CrisOct 23, 2025
ICC Women's World Cup 2025: The ongoing tournament, co-hosted by India and Sri Lanka, has beaten all previous records of viewership for women's cricket.
Sonal GuptaOct 22, 2025
Louvre loot: why we love a good heist film Subscriber Only
Louvre Robbery 2025: Unlike most cinema, where good wins over evil, heist films have the audience rooting for the so-called bad guy.
Sonal GuptaOct 15, 2025
The quiet solace of the girl group chat in the online manosphere Subscriber Only
I love my private sanctuary, but I hope the future of the internet is more inclusive.
Samiksha Bhateja, Vagmi JoshiOct 13, 2025
When your feed speaks your lingo: How India’s nano creators preserve dialects and culture online Subscriber Only
The story of small-town creators is one of visibility, where success is measured not by “how many” views or followers but by a more tangible impact.
Jatin VarmaOct 8, 2025
India has always been a nation of fans — long before Internet turned fandom into a product Subscriber Only
Indian audiences don't just consume, but dictate what survives.
CrisOct 6, 2025
The famous have to put themselves out there. It’s an occupational hazard. It can be a win-win situation for both the celebrity and their fans. But sometimes, it doesn’t work as smoothly.
The New York TimesOct 3, 2025
Climbing cringe mountain with Gen Z Subscriber Only
After seven years in the city, and the death of her father, she felt she was not appreciating New York the way she once had.
Sonal GuptaOct 1, 2025
In the world of social media, our bodies are constantly ranked and judged. Selfies, filters, and 'touch-up' apps have us convinced that someone else is prettier, skinnier or fitter.
Vaishnawi SinhaSep 29, 2025
Everyone applauds an empowered daughter, but what of the mother? Subscriber Only
I thought I was living in Barbie Land, but I learnt empowerment isn’t distributed evenly
Sonal GuptaSep 24, 2025
AI-driven web traffic has surpassed human activity online. Are we all just talking to bots?
Sonal GuptaSep 22, 2025
With films like Malamal Weekly, Welcome and Hera Pheri, which have become meme fodder today, brain rot has long been the national pastime.
Jatin VarmaSep 19, 2025
Is the algorithm robbing us of the joy of discovery? Subscriber Only
'You liked this, you might like this too.' And before you know it, your entire taste profile has been pre-written.
CrisSep 17, 2025
Indian audience is ready for female superheroes, Lokah is proof Subscriber Only
In the past, action sequences involving women would have been viewed through a curtain of incredulity. But that changed in the last decade.
Vagmi Joshi, Samiksha BhatejaSep 15, 2025
It’s the era of endless options. No wonder we are tired. Subscriber Only
Liberalisation, digitalisation, and now algorithms have brought in the age of abundance. Are we losing our appetite for choosing?
Sonal GuptaSep 11, 2025
Nepal Gen Z protests: VPN services noted spikes in sign ups. Rallying organisations turned to Discord to mobilise thousands of youngsters. And with memes, TikTok dances, and hashtags, Nepal's Gen Z did what Gen Z
Vaishnawi SinhaSep 8, 2025
Body-shaming is inherited in Indian homes: How I broke free Subscriber Only
I skipped meals at family events and avoided mirrors altogether. But I soon realised I was looking at myself from an inherited gaze.
Vaishnawi SinhaSep 5, 2025
I invite parents to have honest conversations about what their children truly want, teachers to nurture diverse choices, and students to listen to what genuinely excites and sustains them.
Kavya VashishtSep 3, 2025
Not everyone’s happy with the new Google Phone app: Why small design changes feel big Subscriber Only
Our devices are no longer just neutral tools. We swipe and gesture through the day, without even a second thought. Here's why disruptions to this routine can feel uncomfortable.
CrisSep 1, 2025
It’s not just the accent: Why Janhvi Kapoor’s Param Sundari revives cross-language casting debate Subscriber Only
Casting other-language actors needn’t be a frowned-upon practice, especially in times that more and more borders are drawn to separate man from man. You only need to write around it.
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