
After the arrival of curvy Barbie in January, here comes #Hijarbie. No, this is not an official offering from Mattel, but the Instagram account of Nigerian Haneefah Adam, which has gone viral. (Source: Hijarbie/Instagram)

Adam Mini, who goes by @muslimahanie on Instagram started @hijarbie a couple of months back with the idea of "Mini Hijab Fashion!" This means photos of Barbie dolls dressed in hijabs and abayas. At a time when there is much talk about the diversification of the popular play doll, this seems very pertinent. (Source: Hijarbie/Instagram)

According to an interview with Mic.com, Adam got the idea from the popular Barbie Style Instagram account. (Source: Hijarbie/Instagram)

In a post featuring herself, Adam says, "We are in the process of building a website and working towards production and making hijarbie available for purchase soon." (Source: Hijarbie/Instagram)

Most pictures describe the outfit, such as this one: "My outfit is featuring Green Jumpsuit Denim long jacket with green threading details. Pearl brooch And a dazzling smile." (Source: Hijarbie/Instagram)

In some cases she's even done diptychs with the original model/inspiration for the design style. (Source: Hijarbie/Instagram)

Adam, 24, makes the clothes herself and the hijab is meant to represent modesty and her own unique identity, she said in an interview. (Source: Hijarbie/Instagram)

Hijarbie has more than 17,000 followers, and it's growing. (Source: Hijarbie/Instagram)