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INKception: Virat Kohli’s notebook ad sends the Internet into a trippy loop

While Blinkit called it “INKception,” another user described the image as “Multiverse of Kohli”.

Virat Kohli in an advertisementVirat Kohli in an advertisement

Christopher Nolan’s Inception explored the idea of dreams within dreams, each unfolding in layers of reality. Now, something eerily similar—though far less complex—has sparked a similar reaction online, except this time, it’s not a movie. It’s a notebook featuring Indian cricketer Virat Kohli.

X user @awkdipti shared an image of a notebook cover featuring Kohli. But here’s where things took a trippy turn—Kohli was holding the same notebook on the cover, and in that, he was holding the same notebook, and so on, creating an infinite recursive loop.

Sharing the image, the user said, “Virat Kohli on a notebook holding a notebook with Virat Kohli on it holding a notebook with Virat Kohli on it.” The ad left people amused and slightly disoriented.

See the viral post:

 

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The post quickly caught attention online, racking up over two lakh views. People couldn’t help but laugh, and the comments section was flooded.

Blinkit responded to the post saying, “INKception.”

Another user wrote, “Multiverse of kohli.” A third user wrote, “Wait, how the hell was the first notebook even made?”

A few users described the image in computer programming language terms. One compared it to “recursion in a programming language,” while another likened it to “a for loop with no end condition.”

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