
A day after an incident involving a delivery person with food delivery app Zomato, #BoycottUberEats trended on Twitter because the brand supported their competitor.
Zomato had come in for praise after they stood by a delivery person from whom a man refused to accept food delivery from because he was a non-Hindu’ rider. Many came forward to extend their support to the food delivery service.
On Thursday, Uber Eats tweeted: “@ZomatoIN, we stand by you.” in response to one of the tweets by their competitor.
Zomato replied with a hug emoji:
https://twitter.com/ZomatoIN/status/1156553818420760576
But this prompted a new trend of #BoycottUberEats. Backing the man who refused to accept the delivery, many shared videos claiming that they had uninstalled both Zomato and Uber from their phones.
https://twitter.com/RiteshJee1986/status/1156765944040968193
https://twitter.com/david_upwale/status/1156754385235349504
https://twitter.com/Being_Vinita/status/1156758147622526976
https://twitter.com/CADhananjay1/status/1156764322409766912
Incidentally, after the controversy took social media by storm, the profile of the man whose tweets triggered the debate vanished from Twitter.