Anupam Mittal, CEO of Shaadi.com, is courting controversy over his interaction with popular YouTuber Gaurav Taneja, aka Flying Beast, on Shark Tank India Season 4. Taneja pitched his supplement brand BeastLife on the show with his business partner Raj Vikram Gupta. However, Taneja returned without any investment deal from any of the sharks. During the show, Mittal criticised Taneja calling him a “good influencer” but a “terrible entrepreneur,” triggering a hullabaloo on social media. “You are a good influencer, but you can’t outsource entrepreneurship," Mittal said on the show, also saying, “You cannot allot a set time in start-ups; you have to be available all the time." Now, a screenshot of Taneja’s LinkedIn bio saying “Good Influencer/Terrible Entrepreneur BeastLife and Roseir Foods, Airline Capt A320, IIT Kgp Alumni,” is doing rounds on the Internet. See here: Gaurav Taneja went to Shark Tank Anupam Mittal called him a good influencer and a terrible entrepreneur He comes back and owns the title on LinkedIn Mujhe toh terrible influencer bhi lagta hai pic.twitter.com/JuHqawx4sB — Aryan Trivedi (@AryanTrivedi_7) January 24, 2025 Indianexpress.com couldn't independently verify if Taneja has indeed made this change since his LinkedIn account has become inactive. The post quickly gained traction with several users reacting to the feud involving Taneja and Mittal. “I don’t understand why many people hate Gaurav. Acc to me he hasn’t done anything wrong. He might do some cringe things at times but he doesn’t waste his energy to justify them. He just do what he enjoys. A German citizen hate him because he holds strong stance on certain issues,” a user wrote. “He cracked the algorithm of social media. Mastering cringe,” another user commented. “That’s a masterclass strategy to promote his brand. If you know someone based out on show, you will of course check his page for details and when this is the statement highlighted you feel sorry about that and might fall for the product and try for once. Think big,” a third user said. Post his appearance on the show, Taneja shared a lengthy note on LinkedIn, hitting back at Mittal. “For perspective: Shaadi.com IG distribution (since April 2015): 125K followers. 8-month-old BeastLife: 127K followers and growing. Shaadi.com might have spent millions to create this distribution.” “With over 8 years of digital marketing experience, I understand the power of organic reach and audience trust. We’re already EBITDA positive, and because of the distribution we’ve built, we save nearly 90 per cent of our total expenditure on marketing. That’s a huge advantage,” he said in the post.
