Railway ministry’s ‘utterly butterly’ tweet to Amul’s business deal delights Twitterati

Out of board rooms, making business deals over a game of golf is so passé. Now, it’s all about playing digital, and this government’s taken shop talk to a whole new social media level. Check out this amusing conversation between dairy brand Amul and the Indian Railways on Twitter. Presenting their proposal to use “refrigerated […]

amul, railway ministry, railway ministry reply to amul, amul on twitter, amul business plan for railway ministry, railway ministry amul twitter reactions, indian express, indian express news

Check out this amusing unbusiness-like conversation between diary brand Amul and the Indian Railways on Twitter. (Source: File Photo)

Out of board rooms, making business deals over a game of golf is so passé. Now, it’s all about playing digital, and this government’s taken shop talk to a whole new social media level. Check out this amusing conversation between dairy brand Amul and the Indian Railways on Twitter. Presenting their proposal to use “refrigerated parcel vans to transport Amul Butter across India,” the official Amul handle @Amul_Coop sent out a tweet tagging the ministry. Much to the surprise – and delight – of many, the railway ministry actually replied with an ‘utterly butterly’ tweet.

This is what Amul posted on Twitter.

@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise.

— Amul.coop (@Amul_Coop) October 23, 2017

And, here’s how the railway ministry responded to them.

IR will be utterly butterly delighted to get the taste of India to every Indian. https://t.co/dwUGzcBhBi

— Ministry of Railways (@RailMinIndia) October 23, 2017

Though the spunky online exchange as opposed to the otherwise usual dry jargon of business talk was limited to just this response, as both parties went back to a serious tenor thereafter. Check these tweets out.

Please give name & contact detail of persons concerned , Our team will meet them @Gmwrly

— Ministry of Railways (@RailMinIndia) October 23, 2017

Thanks for your prompt reply. We will send our contact details through DM to @Gmwrly

— Amul.coop (@Amul_Coop) October 23, 2017

Had a good meeting with Sr. DOM and Sr. DCM, Ahmedabad today at Anand. Thanks for your prompt response.

— Amul.coop (@Amul_Coop) October 24, 2017

Although, it is anyone’s guess why such a conversation was even taking place in the rather unlikely universe of Twitter, not that we – or other Tweeple – are complaining. Soon after, the micro-blogging site was flooded with hearty messages from other users commenting on the fun exchange as well.

Utterly butterly great idea

— Tapas Sharma (@oldengold) October 24, 2017

That tweet is “utterly butterly delicious”…

— Subhankar Misra (@subhneet2239) October 23, 2017

Delighted to see this. This’s how system should work. 😀

— sukumar parida (@sukumar_says) October 23, 2017

Hahahaha.. Person handles railmin tweets has good sense of humor☺️

— Janani Subramanian (@cajananimani) October 24, 2017

Great sense of humour.. :)) nice to see this from a government body.. @PiyushGoyal @DanishSait

— Aswin Bhupalam (@aswinbh) October 24, 2017

US President Donald Trump gestures as he arrives on Air Force One at LaGuardia Airport. (Photo: AP)

Trump hints at TikTok deal as he announces call with Xi Jinping

World9 min ago

US President Trump announces successful trade talks with China and a deal on TikTok's future, "a company that young Americans wanted to save". He also said that he will speak with Chinese President Xi on Friday and the relationship between the two countries remains strong. Deadline for TikTok's Chinese parent company to sell US operations extended as negotiations continue.

View all shorts

Live Blog