Pani puri – known as golgappa, puchka, or by other names across India – is an emotion for street food lovers. Whether it’s a casual shopping day or a grand Indian wedding, no outing feels complete without indulging in those crisp puris filled with spicy, tangy water. Taking his passion for this beloved street food to a new level, Vijay Mewalal Gupta, a street vendor in Nagpur, launched a unique subscription deal to attract pani puri customers. The most talked-about offer is a lifetime supply of pani puri for a one-time payment of Rs 99,000. For those hesitant to commit for a lifetime (because, let’s be honest, that’s a lot of pani puri), there’s a more budget-friendly option – Rs 10,000 worth of pani puri in a year for just Rs 5,000. Gupta has also introduced exclusive discounts for women and girls, ensuring everyone gets to enjoy this crispy, spicy delight. #WATCH | Nagpur, Maharashtra | Panipuri vendor in Nagpur offers unique discounts such as unlimited lifetime Panipuri for Rs 99,000 or a reward of Rs 21,000 on eating 151 Panipuris in one sitting to attract customers. pic.twitter.com/pebmO2crx3 — ANI (@ANI) February 14, 2025 Speaking to ANI, Gupta said, "We have offers ranging from Re 1 to Rs 99,000 and from one-day to lifetime offers. The Re 1 offer is a Maha Kumbh offer for those who can eat 40 Panipuris in one sitting. Ladli Behen can get unlimited Panipuris in one sitting for Rs 60. Two people have availed of the Rs 99,000 offer. I want to free my customers from the inflation in the future. These discounts have helped me get famous and increased my business.". #WATCH | Nagpur, Maharashtra | Panipuri vendor Vijay Mewalal Gupta says, "We have offers ranging from Re 1 to Rs 99,000 and from one-day to lifetime offers. The Re 1 offer is a Maha Kumbh offer for those who can eat 40 Panipuris in one sitting. Ladli Behen can get unlimited… pic.twitter.com/W0toElOIAP — ANI (@ANI) February 14, 2025 The video and the vendor went viral quickly. Reacting to the video, one user commented, “At 40 customers he will have to issue GST invoices. After GST registration, point of taxation and revenue recognition is going to be a big headache for him. Let’s not even start we e-invoicing and e-way bills.” Another user commented, “Big businesses subscription model rakhe toh cool, small business same kare toh FIR karo.” A third person wrote, “Mark my words, many dumb women will go and buy that offer.”
