Myntra faces boycott on Twitter and they’re not even at fault

Here's why people want to boycott Myntra and #BoycottMyntra is trending on Twitter.

Myntra is drawing flak on social media for all the wrong reasons

People at Myntra must have got the shock of their lives when they saw #BoycottMyntra as one of the top trends on Twitter this morning. The Flipkart-owned e-commerce company is being trolled on social media for hurting the sentiments of religious Hindus who found an ‘offensive’ advertisement with Myntra’s logo in it on the Internet.

The advertisement showed an animated scene from ancient India’s epic Mahabharata depicting the famous episode when Draupadi, wife of the Pandavas, was disrobed in the Kaurava court. In the advertisement Lord Krishna, who came to Draupadi’s rescue, is seen shopping for a extra long saree from Myntra in the poster.

A Twitter user shared the graphic and asked Myntra for an explanation. Her tweet went viral in no time and outrage knew no bounds with people calling to boycott the website.

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The truth of the matter, however, is that the graphic (not an advertisement) was created by ScrollDroll, a content-creating website, and Myntra had no role no role to play. In fact, it was created in February and was removed immediately keeping in mind the religious sentiments of people.

Here’s what people had to say on social media about the advertisement.

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ScrollDroll, in a series of tweets, apologised for making and sharing the poster. “This poster was created by us in Feb. We removed it immediately as we never intended to hurt sentiments. We take up the responsibility of this artwork. Myntra is nowhere associated with it directly or indirectly,” they said.

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Myntra itself took to the micro-blogging side to clear its name from the controversy. “We did not create this artwork nor do we endorse this,” the company wrote.

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As one of the users rightly pointed out, “Twitter outrage I tell you!”

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