Amul celebrates ‘spirit of Mumbai’ with this beautiful cartoon on deluge

As water refuses to recede even past midnight, and officials trying their best to keep things in orders, citizens got together too to help the city stand back on its feet. Celebrating such kind gestures in time of a natural calamity, Amul came up with a fitting cartoon to honour the spirit of Mumbai and its people.

mumbai, mumbai rains, mumbai flood, mumbai people flood, spirit of mumbai, amul, mumbai people during flood, mumbai free food flood, amul cartoons, india news, mumbai news

The dairy brand in its latest topical focused on Mumbai deluge and subsequent flooding and how people offered food to those in need. (Source: Amul/ Twitter)

Mumbai experienced severe flood on Tuesday, worst since 2005. With heavy rainfall, clogged drains and waters flooding railways tracks and roads, the city came to standstill. Hundreds of people were stranded for hours before they finally reached their homes. In a time of crisis, the city has always come together to help one another and this time was no different.

As water refuses to recede even past midnight, and officials trying their best to keep things in orders, citizens got together too to help the city stand back on its feet. From Indian Navy and gurudwara serving free meals to those stranded forming a human chain to rescue people from drowning, there were small such acts of kindness that reaffirmed our faith in humanity.

Celebrating such kind gestures in time of a natural calamity, Amul came up with a fitting cartoon to honour the spirit of Mumbai and its people. The dairy brand in its latest topical focused on Mumbai deluge and subsequent flooding and how people offered food to those in need.

With a caption, “Barsaathi haath badhaana”, the cartoon beautifully captures the sentiment of the people coming out to support each other. The cartoon shows Amul girl and others serving food, very similar to the images we saw earlier this week. With a tagline, “Amul — Feeds the spirit of Mumbai”, it’s apt tribute to all those kind hearted souls who came out to help.

#Amul Topical: The city’s citizens come to each other’s rescue! pic.twitter.com/tdjLfISRKy

— Amul.coop (@Amul_Coop) August 31, 2017

People on the Twitter praised the Mumbaikars for their spirit. They also loved the cartoon and one user even called it “Thundering Ad!”.

Thundering Ad. 👏👏👏👍🙏

— R.A.V.I.® (@hifiveravi) August 31, 2017

True Was stranded and took refuge in a monastery Its Amul- Love U for ur Ads with witty words & cute pics. Sach HAi!

— sanskrity sharan (@sanskritysharan) August 31, 2017

Truly Amazing

— रींकेश (@rinkeshind) August 31, 2017

I love ❤️ it 😬

— Abhilasha Ranka (@abhilasha_ranka) August 31, 2017

‘Why weren’t TVK leaders told it wasn’t right day for a big event’: Cong MP Jothimani

Political Pulse6 hr ago

A stampede at TVK founder Vijay's rally in Karur led to the death of 40 people and injuries to many. Congress's Karur MP Jothimani identifies overcrowding, poor planning, and the timing of the event as possible causes. She recommends setting clear guidelines for political gatherings and consulting all parties to prevent similar tragedies.

View all shorts

Live Blog

PHOTOS