The Mumbai police, ingeniously harnessing the buzz surrounding Sanjay Leela Bhansali's latest Netflix series Heeramandi: The Diamond Bazaar, posted a shayari inspired by the one a pivotal character in the show recites. While the caption of the post said, “Azadi shouq nahi hai Nawab sahib, niyam kabhi na todne ki jang hain,” which translates to, "Freedom isn't a passion, sir; it's a battle of never breaking the rules," what caught people's attention was the recreated version of the shayari Alamzeb recites to Tajdar, her love interest. The first slide of the post Mumbai police posted said, "Ek baar dekh lijiye, deewana bana dijiye, challan kaatne ke liye taiyar hai hum, toh helmet pehen lijiye (Look at me once, make me crazy, we are ready to issue challans, so better wear your helmets," playing on the hit shayari that starts with the same words, but adding a twist to tell people the force is ready to issue challans if helmets are not worn. The next slide said, "Purane passwords dohrae nahi jaate, bhula diye jaate hai (Old passwords are not repeated, are to be forgotten)," warning people to not repeat old passwords. The third slide said, "OTP bataane aur barbaad hone ke beech koi farak nahi hota (There is no difference between sharing your OTP and being destroyed)," reminding the public to never share OTPs. By tapping into the show’s popularity, Mumbai police aim to promote crucial messages in a way that resonates with the audience. View this post on Instagram A post shared by Mumbai Police (@mumbaipolice) This innovative approach has garnered applause for both Bhansali and the Mumbai police. One user wrote, “Lagta hai Social Media Manager masruf hai apne creativity mein,” which means “Looks like the social media manager is busy using his creativity.” A second user commented, “Wah wah.” A third said, “the best handle any state police has ever had.” Another user wrote, “Amazing as Usual.. Creativity next level.”
