‘Don’t go from bad to wars!’: Amul urges for peace amid Russia-Ukraine tension in new topical

The conflict between Russia and Ukraine escalated after Putin deployed Russian troops at the separatist-held areas of Donetsk and Luhansk.

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Amul's call for de-escalation of conflict is being widely appreciated by the netizens. (Source: Amul/Twitter)

Amidst the escalation of tension between Russia and Ukraine, Amul has released a topical that urges both countries to aim for peace.

In the graphic, the Amul girl can be seen sharing a buttered toast with a blonde girl wearing a traditional Ukrainian flower crown known as the vinok. Both girls are seen sitting on what looks like rubble caused by a war with military tanks in the background.

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“Don’t go from bad to wars!” is written in bold over the topical, while “Sign treaty with a treat” can be on the right corner. The dairy brand captioned the topical. “#Amul Topical: A plea to defuse the Russia-Ukraine conflict…”

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This call for de-escalation of conflict is being widely appreciated by the netizens. A person tweeted while sharing the Amul topical, “Hope President Putin will give a thought to Amul girls Treat! Choose treat & have peace! #UkraineRussiaCrisis”.

The topical was posted across social media on Tuesday, a day after Russian President Vladimir Putin deployed troops at the separatists held areas of Donetsk and Luhansk in Ukraine.

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A post shared by Amul – The Taste of India (@amul_india)

This is not the first time Amul has commented on international politics or impending tension between countries.

In 2020, Amul’s handle was briefly blocked by Twitter after the brand posted a topical that featured the Amul girl confronting a red dragon, that symbolised China. The topical, that aimed to call for the boycott of Chinese goods, was the captioned “Exit the Dragon?”.

Amul has also made many topicals taking a dig at North Korea’s nuclear tests or commenting on trade wars between China and America.

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