What if your weekly grocery run came with a price tag big enough to fund a European holiday? That’s what Dr Mohd. Junaid, better known as @swagsedoctorofficial, stumbled upon when he stepped into Le Marche at The Chanakya Mall, Delhi’s most luxurious grocery store according to him, where the prices are as wild as the mushrooms sold.
In a video that’s now racking up views at lightning speed, Junaid takes his followers on a journey through the aisles that look more like a billionaire’s pantry. From Rs 1.5 lakh per kilo wild mushrooms to carrots that could outshine a new Android phone, this grocery haul is anything but ordinary. It’s no wonder he calls it exactly what it feels like – ameero ki supermarket (Supermarket of the rich). And by the time the video ends, you’ll be looking at your neighborhood kirana store with newfound respect.
The reel kicks off with Junaid standing outside Le Marche saying, “Yahan sirf ameer log hi shop karna afford kar sakte hain” (Only the rich can afford to shop here), and he’s not kidding. What follows is a rapid-fire showcase of food items that blur the line between gourmet and goldmine. Passion fruit priced at Rs 1,150 per kilo, yellow dragon fruit for Rs 4,500 per kilo, organic potatoes for Rs 1,200 per kilo and tomatoes that cost more than your last electricity bill.
But it’s not just the prices that have people talking, it’s the sheer “what-is-this-even” factor of some of the items. Purple potatoes and corn, black drinking water, pickled eggs (which he hilariously mistakes for white rasgullas), and handmade chocolate bars (his personal favorite) – it’s a supermarket safari like no other.
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The video has gone viral and has crossed over two million views, giving middle class netizens a reality check. “Gareebi ka ehsaas karane ke liye dalte ho yeh video (You post these videos just to make us feel poor)” wrote a user in comments. Another user said, “Iss shop me ghusne ke liye bank statement aur last 5 yrs ke form 16 show karna hota hoga (To enter this shop, you probably have to show your bank statement and Form 16 for the last 5 years).”
A third person wrote, “They are adding export prices. Here in California these are locally grown. I would say just because it’s expensive it’s not good as they have been stored for longer time. Naturally sourced Indian vegetables and fruits are way healthier, cheaper and nutritious.”