Café in Denmark advertises itself as ‘Husband Day Care Centre’, impresses Anand Mahindra

Sharing the photograph of the signboard, the chairman of Mahindra and Mahindra tweeted, “Innovation is not just creating new products. It’s also about creating entirely new use-cases for an existing product category! Brilliant.”

Netizens were intrigued by the signboard. A user commented, “They don’t need a day care Center. They are better at home without anyone. It’s not just innovation. It’s innovation to the peaks. Smart way of presenting things.” Another user wrote, “Crazily innovative Just guessing who all will leave their husbands out here.. Also it’s important to know the nature of shop from inside. Innovative though.” A third user wrote, “Ha ha.. what a innovative marketing sir.”

The cafe has an outdoor sitting area and offers alcoholic, non-alcoholic drinks and snacks. “Husbands come here to sit and rest their legs. We keep husbands busy while their wives and children shop,” Antonne, bartender at the cafe was quoted as saying by media outlet The Standard.