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This is an archive article published on December 12, 2023

Amul India’s shoutout to Tiger Baby’s ‘The Archies’ is going viral

Amul’s trademark wordplay shines through with the caption ‘Amul khana padenga’.

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Amul honors Archie's.Amul joined the celebration by crafting an artistic homage to the movie—a graphic featuring Agastya Nanda as Archie Andrews holding a guitar.

When it comes to keeping up with trends even before news breaks, Amul India does a damn good job. Be it cricket, movies or politics, the dairy giant is always one step ahead.

Amul has honoured the cast of The Archies through an advertising campaign. Directed by Zoya Akhtar, the film is a teen musical comedy and netizens are raving about its catchy songs, compelling storytelling and the vibrant world the creators have brought to life.

In a delightful twist, Amul joined the celebration by crafting an artistic homage to the movie—a graphic featuring Agastya Nanda as Archie Andrews holding a guitar, with the clever caption “Comic bhookh story!”

Amul’s trademark wordplay shines through, with the caption “Amul khana padenga” cleverly connecting the brand to the Archie comics. The image shared on X, formerly Twitter, reached 47.9k views within seconds.

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Packed with entertaining elements, The Archies resonates strongly with audiences, offering something for everyone in every frame.

Also Read | Fashion giant Zara’s ad campaign sparks outrage as netizens draw parallels to Gaza

Akhtar’s vision has once again proven to be a winning formula, creating a cinematic experience that is both nostalgic and thoroughly enjoyable.

© IE Online Media Services Pvt Ltd
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