Biotech entrepreneur Bryan Johnson says he doesn’t want to run his ‘age-reversing’ firm anymore: ‘I don’t need the money’

Blueprint, a venture of Johnson’s personal ‘Project Blueprint’, an intense $2 million-a-year health protocol aimed at extending lifespan, offers a line of longevity-focused products, including a Rs 4,700 “longevity mix” drink and a Rs 3,600 mushroom-based coffee substitute, “Super Shrooms”.

In March, Johnson announced the launch of his own religion called Don’t Die, a philosophical movement rooted in the idea of radically extending human life. However, juggling his business responsibilities with his spiritual mission is no longer sustainable for him.

“I started the longevity business because friends kept asking me for my health supplements. It evolved in a way where I was trying to do people a solid. But people see the business and give me less credibility on the philosophy side. I will not make that trade-off. It is not worth it to me. So yeah, I don’t want it,” he said.

The New York Times, earlier this year, reported that Blueprint was missing its financial targets by over $1 million a month, citing internal records, court filings, and employee interviews. Johnson has not addressed the claims officially. However, speaking to Wired, he assured that the company is not in a financial crisis.

“We are break-even, and I’ve said that publicly many times. We’ve had profitable months, we’ve had loss months,” he said.

Earlier this year, Johnson created a buzz on social media after he visited India and left a podcast with Zerodha’s Nikhil Kamath mid-way, citing hazardous air quality.