Top 10 most valuable global brands in 2025: 4 Indian brands in Global Top 100

Chinese brands now make up six per cent, doubling their value over the last two decades; meanwhile, European brands have witnessed a decline in their brand value, accounting for solely seven per cent this year from 26 per cent in the last decade.

Sweden’s Spotify made a comeback in the Global Top 100, securing the 76th rank in 2025; meanwhile, Zara, the Spanish brand, rose five places to 65th, and India’s Airtel emerged as one of the fastest-growing telecom brands globally.

NVIDIA has emerged as one of the top risers, experiencing over 152 per cent growth in brand value from the previous year; ChatGPT is noted as the highest new entry in the Top 100.

Top 10 Most Valuable Brands in the World 2025: Ranked by Brand Value

With a brand value of $1.3 trillion, rising by 28 per cent, Apple continues to lead as the most valuable brand for the fourth consecutive year, and is followed by Google, Microsoft and Amazon.

While the top four remain the same, Instagram has experienced 101 per cent growth, notably rising to 6 position from the previous year, and now stands as the seventh most valuable brand in the world.

Rank 2025	Brand	Brand Value 2025 (US$, Million)	% Brand Value Change from 2024	Rank Change	Market of Origin
1	Apple	1,299,655	28%	0	US
2	Google	944,137	25%	0	US
3	Microsoft	884,816	24%	0	US
4	Amazon	866,118	50%	0	US
5	NVIDIA	509,442	152%	1	US
6	Facebook	300,662	80%	2	US
7	Instagram	228,947	101%	6	US
8	McDonald’s	221,079	0%	-3	US
9	Oracle	215,354	48%	0	US
10	Visa	213,348	13%	-3	US

Source: Kantar Brand Z Most Valuable Global Brands 100 2025

Which are the most valuable Indian brands globally in 2025?

Rank 2025	Brand	Brand Value ($M)	% Brand Value Change from 2024
45	Tata Consultancy Services (TCS)	57,333	28%
56	HDFC Bank	44,959	4%
66	Airtel	37,094	47%
73	Infosys	33,096	34%

Source: Kantar Brand Z Most Valuable Global Brands 100 2025

Global Top 100: Most Valuable Brands in 2025

Infographic of the Global Top 100 most valuable brands in 2025 (Source: Kantar BrandZ)

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