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Best countries to travel in 2024, World Tourism Ranking: The travel and tourism industry has significantly contributed to the global economy, with millions of people travelling to various destinations worldwide each year. Despite the challenges posed by the pandemic, the industry is set for a significant rebound and is expected to drive global international tourist arrivals. According to the World Economic Outlook Report, the tourism sector grew by 2.9% in 2024 and by 3% in 2023.
The World Economic Forum, in its recently released Travel and Tourism Development Index (TTDI), shares the top countries gaining popularity in the travel and tourism industry. Notably, in Southeast Asia, India ranks 39th as the TTDI’s top lower-middle-income economy. India’s strong Natural (6th), Cultural (9th) and Non-Leisure (9th) resources drive its travel industry, with the country’s being only one of three to score in the top 10 for all the resources pillars, the WEF said.
The TTDI measures the set of factors and policies that enable the sustainable and resilient development of the T&T sector, which in turn contributes to the development of a country. Among the 119 countries, here are the top 10 countries for travel and tourism in 2024 attracting travellers from all over the globe.
| Rank | Country | Score |
| 1 | United States | 5.24 |
| 2 | Spain | 5.18 |
| 3 | Japan | 5.09 |
| 4 | France | 5.07 |
| 5 | Australia | 5.00 |
| 6 | Germany | 5.00 |
| 7 | United Kingdom | 4.96 |
| 8 | China | 4.94 |
| 9 | Italy | 4.90 |
| 10 | Switzerland | 4.81 |
Source: World Economic Forum, compiled by the United Nations World Tourism Organisation.
The United States remains a top travel destination, ranking first in the TTDI for 2024. With iconic landmarks like the Statue of Liberty and the Grand Canyon, the US offers visitors a diverse range of experiences, from vibrant cities to stunning natural wonders. In 2023, the US welcomed over 80 million international tourists, contributing $1.8 trillion to the country’s GDP.
Spain, ranked 2nd in the TTDI, continues to captivate travellers with its architectural marvels, such as the works of Antoni Gaudí in Barcelona and the historic Alhambra in Granada. The country’s stunning beaches, lively festivals, and delectable cuisine make it a top destination for tourists seeking a blend of history, culture, and relaxation. According to the TTDI 2024, Spain received over 70 million international visitors in 2023, generating $150 billion in tourism revenue.
Japan, ranked 3rd in the TTDI, offers a unique blend of ancient traditions and modern innovations, from the serene temples of Kyoto to the bustling streets of Tokyo. The country’s rich cultural heritage, delicious cuisine, and stunning natural landscapes make it a must-visit destination for travellers. In 2023 (TTDI 2024), Japan welcomed over 30 million international tourists, contributing $300 billion to its economy.
France, ranked 4th in the TTDI, showcases the elegance of Paris and the charm of its countryside, promising a journey filled with art, history, and gastronomy. From the iconic Eiffel Tower to the picturesque villages of Provence, France offers a timeless appeal that attracts over 80 million visitors annually, generating $200 billion in tourism revenue (TTDI 2024).
Australia, ranked 5th in the TTDI, offers a kaleidoscope of natural beauty and wildlife encounters, from the Great Barrier Reef to the Outback. The country’s vibrant cities, such as Sydney and Melbourne, also offer a dynamic mix of culture, cuisine, and entertainment for travellers. According to the TTDI 2024, Australia welcomed over 8 million international tourists in 2023, contributing $60 billion to its GDP.
Germany, ranked 6th in the TTDI, presents a dynamic travel experience blending tradition with innovation. The country’s rich history, delicious cuisine, and stunning natural landscapes make it a popular destination for travellers seeking a unique cultural experience. In 2023 (TTDI 2024), Germany received over 35 million international visitors, generating $100 billion in tourism revenue.
The United Kingdom, ranked 7th in the TTDI, offers a blend of historic sites, such as Edinburgh Castle and Stonehenge, and the rugged beauty of Scotland’s Highlands. The country’s vibrant cities, including London and Edinburgh, also attract visitors with their culture, entertainment, and shopping. According to the TTDI 2024, the UK welcomed over 30 million international tourists in 2023, contributing $120 billion to its economy.
China, ranked 8th in the TTDI, provides a fascinating juxtaposition of ancient wonders, like the Great Wall, and the modern skyline of Shanghai. The country’s diverse landscapes, from the Himalayan mountains to the tropical beaches of Hainan Island, offer a range of experiences for travellers. In 2023 (TTDI 2024), China received over 50 million international visitors, generating $200 billion in tourism revenue.
Italy, ranked 9th in the TTDI, promises a journey through art, history, and culinary delights, from the ancient ruins of Rome to the romantic canals of Venice. The country’s stunning coastlines, charming villages, and world-renowned wine regions make it a top destination for travellers seeking a blend of culture and relaxation. According to the TTDI 2024, Italy welcomed over 60 million international tourists in 2023, contributing $150 billion to its GDP.
Switzerland, ranked 10th in the TTDI, offers a picturesque escape into nature and culture with its Alpine landscapes, pristine lakes, and charming cities like Zurich. The country’s efficient transportation system, high-quality accommodations, and diverse range of activities make it an ideal destination for travellers seeking a well-rounded experience.
