Signs of times! perhaps digital monopolies too.
Yahoo Japan Corp will use Google technology to run its search engine and search ad delivery system,after a similar deal in the US was derailed by regulators concerned about a monopoly.
The decision announced today by Yahoo Japan,which runs separately from its California-based namesake,means that the bulk of Internet searches done in Japan will use Google’s search engine rather than Yahoo Inc’s Yahoo Japan and Google both said enough independence would be maintained to keep the market competitive.
Yahoo Inc,looking to cut costs as it lagged behind Google Inc,already dropped its own search service and adopted technology from rival Microsoft Corp’s Bing search engine,in a deal that was approved earlier this year by US and European regulators after a seven-month review.
A proposed partnership between Yahoo and Google in the US fell apart in 2008 after the Justice Department threatened to block it on antitrust grounds. The Japanese Fair Trade Commission has traditionally been seen as more lenient than its US counterpart,although it has ruled against Microsoft for violating anti-monopoly laws in its contracts.