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MapmyIndia, a homegrown digital navigation and mapping application, announced Wednesday that its address-capturing and lead-discovery tools will now be directly accessible within Zoho’s customer relationship management (CRM) software.
The integration of these tools is part of a “landmark” partnership between MapmyIndia (known globally as Mappls) and Chennai-based enterprise major Zoho Corp, the two Indian tech companies said in a press note.
“This integration empowers Indian businesses by combining business intelligence with spatial intelligence, giving field teams the location-aware insights they need to better serve their customers,” Mani Vembu, CEO, Zoho, said.
Using MapmyIndia’s ‘Address Capture’ and ‘Nearby Lead Finder’ features, Zoho CRM enterprise customers will be able to capture verified addresses, visualise customer locations, discover potential leads in nearby areas, and optimise sales routes. All of these integrated features will be powered by MapmyIndia’s indigenous mapping platform, the company said.
It will help businesses to operate more efficiently, serve customers better, and make informed, location-aware decisions, it added.
Both Zoho and MapmyIndia saw a sudden surge in popularity among Indian users in October this year, amid the Central Government’s renewed campaign to boost local adoption of Made in India or Swadeshi digital products and services.
The government’s push for self-reliance also came amid steep US-imposed trade tariffs on Indian goods, with several Indian ministers and senior government officials publicly highlighting their use of products developed by MapmyIndia and Zoho. As a result, Mappls was positioned as a Google Maps rival, while Zoho’s instant messaging app Arattai was pitted against WhatsApp.
However, Arattai’s momentum may have already faded, as it has reportedly seen a sharp decline in its app store rankings in India since the initial download surge.
The partnership between MapmyIndia and Zoho also comes weeks after the Ministry of Electronics and Information Technology (MeitY) notified the long-awaited Digital Personal Data Protection (DPDP) Rules, 2025, which empower the government to set up a committee that can decide which categories of personal data may not be transferred outside India.
With the possibility of a future committee restricting certain data from leaving India, enterprise clients may increasingly look to leverage indigenously developed mapping and navigation services.
