YouTube has grown multifold since its launch in 2005. YouTube has over 2.49 billion monthly active users as of March 2024 and over 460 million users just from India, making it the biggest market in the world.
Unlike most video streaming platforms that require a subscription, YouTube is a freemium platform. The ad-supported version is free and the ad-free version is locked beyond the paywall.
Both individual creators and media conglomerates have contributed to YouTube’s success. YouTube pays a part of the ad revenue to content creators. This has become a bankable income stream that thousands of people, over the last few years, have become full-time YouTubers.
Looking at the ten most subscribed YouTube channels tells us people come to the platform to watch a variety of content ranging from Bollywood songs to children’s lullabies. In fact, YouTube even has a separate app for children called YouTube Kids, which only has videos for children.
Here are the top ten most subscribed YouTube channels across the world, as of May 2024:
Channel name | Subscribers as of May 2024 | Joined YouTube in |
T-Series | 265 Million | 2006 |
MrBeast | 260 Million | 2012 |
Cocomelon – Nursery Rhymes | 175 Million | 2006 |
Sony Entertainment Television India | 172 Million | 2006 |
Kids Diana Show | 122 Million | 2015 |
Vlad and Niki | 118 Million | 2018 |
Like Nastya | 115 Million | 2016 |
PewDiePie | 111 Million | 2010 |
Zee Music Company | 107 Million | 2014 |
WWE | 101 Million | 2007 |
India’s largest music label T-Series is currently the most subscribed YouTube channel in the world with over 265 million active subscribers. The channel has trailers, movie songs, albums, jukeboxes, and more.
MrBeast is currently competing against T-Series for the title of the most subscribed YouTube channel on the planet. The channel belongs to James Stephen, commonly known as Jimmy, and the channel is known for challenge videos with huge giveaways. Winners, in most of the videos, go home with at least $100,000.
The third-biggest channel has over 175 million subscribers. As the name suggests, this channel hosts nursery rhymes, with almost all the videos on the channel having over 1 million views.
Sony Entertainment Television (SET) India, with 172 million subscribers, hosts television serials uploaded after broadcast. The majority of the content available on SET India is in Hindi. It also hosts content from some of the most popular Indian reality shows such as The Kapil Sharma Show, Shark Tank India, Kaun Banega Crorepati and Indian Idol. Series such as Bade Achhe Lagte Hain, Adaalat, CID, and Crime Patrol are also very popular.
Kids content dominates YouTube. The channel has plenty of videos starring Diana and Roma, two kids who engage in fun and adventure activities that children enjoy watching.
This is another YouTube channel that’s built around children’s content. Vlad and Niki are termed as a global preschool phenomenon. Some of the most popular videos on this channel have received as many as 400 million views.
The seventh position also belongs to a channel that offers children-related content. The channel includes videos from and around Nastya and her parents. This channel was founded in 2019, and it is already one of the top-performing YouTube channels, both in terms of subscribers and views.
PewDiePie was once the most subscribed YouTube channel but was surpassed by T Series. It currently sits at the eighth position with over 111 million subscribers. Hosted by Felix Arvid Ulf Kjellberg, the channel is known for comic videos and video game streaming.
Another Indian music label’s YouTube channel, which offers movie songs and private albums, in both audio and video format, is among the top ten most subscribed. The channel currently has over 107 million subscribers, and one can find upcoming movie trailers, teasers, and more on the Zee Music Company’s YouTube channel.
WWE recently surpassed 100 million subscribers and is currently the 10th biggest YouTube channel that offers engaging videos from the world of World Wrestling Entertainment (WWE) from all formats such as Raw, SmackDown, and NXT.