New Delhi | Updated: October 17, 2020 09:04 AM IST
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The sessions will teach consumers how to get the best out of their Apple devices.
Keen to learn the basics of photography or follow your passion for music? Now, thanks to the “Today at Apple” programme, you can join in free sessions and learn how to take better photos and create music on your iPhone, iPad and Mac right from the comfort of your home. The best part: Apple won’t charge a single penny from you to attend the online sessions which are led by ‘Creative Pros’ like photographers, musicians and artists.
To begin with, the digital version of “Today at Apple” programme will focus on photography and music, with five photography sessions planned to begin towards the end of October. The photography workshops will make consumers understand portrait photography, explore documentary photography, and help them capture and edit photos on their iPhones. The photography sessions, which are of a certain duration, will be led by photographers such as Siddhartha Joshi, Avani Rai, Anurag Banerjee, Prarthna Singh and Hashim Badani.
The short music sessions will meanwhile include tips and tricks for making a song in GarageBand. The music skill sessions are led by Lisa Mishra, DIVINE, Aditi Ramesh, Raja Kumari and Prateek Kuhad. In the future, Apple has plans to add sessions and workshops that will teach users how to code.
Signing-up for a session is easy. All you need to visit the Today at Apple website and select the location. Press Sign Me Up and enter your name and email id to register for the workshop. Consumers can start registering for the sessions from October 17.
Apple will host online workshops and sessions from October 17 to November 29.
‘Today at Apple’ programme is a part of Apple’s long-term efforts to improve the retail experience. Originally announced in 2017, the idea behind “Today at Apple” is not to sell Apple products to consumers but to familiarise them with what they can do with the iPhone or iPad. Consumers come to Apple’s retail stores and learn about different topics like photography and coding from professionals in an environment that is interactive in nature. But with almost all Apple Stores closed due to the coronavirus pandemic, these classes are being held online worldwide.
The “Today at Apple” programme comes to India at a time when Cupertino recently opened its online store in the world’s second-most populous country. While these free sessions may not help Apple sell more of its products in India, it will definitely open up the company to Indian consumers. Apple plans to open its first physical store in India next year.
Anuj Bhatia is a seasoned personal technology writer at indianexpress.com with a career spanning over a decade. Active in the domain since 2011, he has established himself as a distinct voice in tech journalism, specializing in long-form narratives that bridge the gap between complex innovation and consumer lifestyle.
Experience & Career: Anuj has been a key contributor to The Indian Express since late 2016. Prior to his current tenure, he served as a Senior Tech Writer at My Mobile magazine and held a role as a reviewer and tech writer at Gizbot. His professional trajectory reflects a rigorous commitment to technology reporting, backed by a postgraduate degree from Banaras Hindu University.
Expertise & Focus Areas: Anuj’s reporting covers the spectrum of personal technology, characterized by a unique blend of modern analysis and historical context. His key focus areas include:
Core Technology: Comprehensive coverage of smartphones, personal computers, apps, and lifestyle tech.
Deep-Dive Narratives: Specializes in composing longer-form feature articles and explainers that explore the intersection of history, technology, and popular culture.
Global & Local Scope: Reports extensively on major international product launches from industry titans like Apple and Google, while simultaneously covering the ecosystem of indie and home-grown tech startups.
Niche Interests: A dedicated focus on vintage technology and retro gaming, offering readers a nostalgic yet analytical perspective on the evolution of tech.
Authoritativeness & Trust
Anuj is a trusted voice in the industry, recognized for his ability to de-jargonize trending topics and provide context to rapid technological advancements. His authority is reinforced by his on-ground presence at major international tech conferences and his nuanced approach to product reviews. By balancing coverage of the world's most valuable tech brands with emerging startups, he offers a holistic and objective view of the global technology landscape.
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3 min read
Apple will host online workshops and sessions from October 17 to November 29.
