This is an archive article published on June 15, 2023
OnePlus is taking its products on a road trip across India in a Mercedes truck
Two of these trucks have commenced their journey from Delhi and will tour multiple northern and southern regions of India.
Written by Zohaib Ahmed
New Delhi | June 15, 2023 07:01 PM IST
3 min read
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These new portable OnePlus experience outlets are set in the back of a truck. (Image: Zohaib Ahmed/Indian Express)
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OnePlus is taking its products on a road trip across India in a Mercedes truck
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OnePlus has announced the second edition of its unique initiative – OnePlus Roadtrip – that sees an experience store on wheels ferry across several regions in the country to showcase a diverse range of OnePlus products to customers.
Hauled by a large Mercedes truck, the experience store is set in a transformable trailer which expands automatically to reveal the entrance when the truck is stationed. Two of these trucks have commenced their journey from Delhi and will tour multiple northern and southern regions of India, covering over 25 cities including several tier 2 ones.
The interior of the “pop-up” OnePlus experience outlet. (Image: Zohaib Ahmed/Indian Express)
One of these special trucks will cover the northern region, visiting cities like Chandigarh, Jaipur, Lucknow, while the other will take the Southern route, covering cities like Coimbatore, Chennai, Pune, Kochi, and more. After the flag-off event, the first experience outlet will be stationed next at ASF Insignia in Gurugram on 16 June, 2023, at Sharda University.
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Inside these stores, customers will be able to experience most of the company’s smartphone portfolio, alongside other ‘ecosystem’ devices such as the all-new OnePlus Pad, OnePlus Buds Pro 2, OnePlus Keyboard 81 Pro, OnePlus Monitor X 27, and more.
The OnePlus 11 Concept features liquid-carrying tubes at the back that glow. (Image: Zohaib Ahmed/Indian Express)
But the true limelight stealer is the OnePlus 11 Concept, though it is not intended for production. It showcases the company’s new Active CryoFlux cooling solution, which uses a miniaturised pump to circulate a heat-absorbing fluid through the phone’s components. The phone was first unveiled at MWC Barcelona earlier this year. However, the cooling effect of this innovative design is rather modest – according to OnePlus’s own data, Active Cryoflux only lowers temperatures by up to 2.1°C.
OnePlus’s robotic arm in action. (Image: Zohaib Ahmed/Indian Express)
Besides the concept phone, the experience stores also showcase a “5G-powered” robotic arm that remotely recreates art made on smartphones by the community. While the current implementation is designed to simply mimic the art you draw on a OnePlus Pad, bringing it to life on paper, OnePlus told indianexpress.com that it hopes to see it used in surgery one day.
Zohaib is a tech enthusiast and a journalist who covers the latest trends and innovations at The Indian Express's Tech Desk. A graduate in Computer Applications, he firmly believes that technology exists to serve us and not the other way around. He is fascinated by artificial intelligence and all kinds of gizmos, and enjoys writing about how they impact our lives and society. After a day's work, he winds down by putting on the latest sci-fi flick. • Experience: 3 years • Education: Bachelor in Computer Applications • Previous experience: Android Police, Gizmochina • Social: Instagram, Twitter, LinkedIn ... Read More