Meta’s Threads app usage goes down by 79% within a month

Threads witnessed instantaneous success and clocked over 100 million sign-ups within a few days of its official launch.

Threads was released on July 5. (Image: Meta)

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Threads by Instagram struggles to maintain its initial user engagement. Recent data from a Similarweb report highlights a significant setback, revealing a staggering 79 per cent drop in traffic within a month. This sharp decline highlights a notable decrease in user interaction and activity on the X (formerly Twitter) alternative.

According to the report, the Threads Android app witnessed a peak traffic of 49.3 million daily active users on July 7, which is currently down to just 10.3 million daily active users. Similarly, the average time spent on the platform has also gone down from 21 minutes a day to just 3 minutes a day in the US.

Also read | What is Instagram’s new Threads app and how is it taking on Twitter?

In comparison, Threads’ contemporary X currently has over 100 million active users, who spend an average time of around 25 minutes per day, indicating higher activity.

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Threads witnessed instantaneous success and clocked over 100 million sign-ups within a few days of its official launch. However, the platform failed to sustain that traffic and has been witnessing a drastic decline since then. In a series of Threads posts, Mark Zuckerberg acknowledged that the platform witnessed an unparalleled response during the launch, and the company is currently working on stabilising the platform by adding new features and retaining the user base.

The company recently added features like chronological timelines, dedicated timelines for follower accounts, and more.

The company continues to add new features and capabilities to Threads almost every fortnite and the Instagram Head, Adam Mosseri also confirmed that the company will soon launch the web version of Threads.

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