Ever since Elon Musk announced the new logo for Twitter speculations are rife about the reasons behind the Chief Twit’s actions. On Monday, Musk unveiled a new logo, X, for Twitter purging the iconic blue bird logo that has cast a lasting imprint on the collective psyche of billions of users. The new logo is a white X against the backdrop of pitch black and has already started to reflect on the web and mobile versions of the popular microblogging website. While Musk has kept the world guessing about the true meaning of the sudden overhaul, a new report seems to be hinting at his grander intentions. A report on CNBC now claims that the name X represents Musk’s ambitions to create an all-encompassing platform ‘everything app’. The 52-year-old technocrat said that the name Twitter made sense when it was just 140 characters going back and forth like birds tweeting. However, according to him now users can post ‘almost anything’. Musk’s comments come at a time when the move is being perceived as risky by analysts as it is reverting decades of branding that went into making the brand Twitter. Elon Musk took over Twitter in October 2022 after a prolonged acquisition drama. Ever since the acquisition, the Tesla boss has made several sweeping changes such as staff reduction and introducing a subscription model where anyone could get the coveted verified badge. He had even momentarily changed the logo to that of a dog named Shiba Inu after taking over the platform. His most recent change was deploying former NBCUniversal executive Linda Yaccarino as CEO of Twitter. She took over the reigns as the new CEO on June 5, and the rebranding is the biggest development after her induction. On Monday, Yaccarino was among the executives who confirmed the rebranding. She took to her Twitter account to post “X is here! Let’s do this.” The CEO also posted a picture of the logo projected on the company’s offices in San Francisco. After she was made the CEO, it was reported that Yaccarino was planning to bring about a slew of changes to Twitter to bring back advertisers who departed after Musk took over the platform. Her plans included introducing a video ads service, pursuing more celebrities and raising headcount.
