Disney+ Hotstar introduces ‘MaxView’ vertical video streaming for men’s cricket world cup 2023

Cricket World Cup 2023: MaxView will be a bespoke opt-in feature on Disney+ Hotstar, accompanied by a live feed tab, scorecard, and vertical ads.

ICC Men’s Cricket World Cup 2023: Disney+ Hotstar

World Cup 2023: Disney+ Hotstar is the first platform to offer vertical sports streaming in India (Image credit: Disney+ Hotstar)

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Disney+ Hotstar has updated its Android and iOS app just ahead of the ICC Men’s Cricket World Cup 2023 and has become the first platform to offer MaxView vertical video streaming. Developed in collaboration with the International Cricket Council (ICC), users will be able to watch the matches in vertical mode for an elevated one-handed viewing experience.

Disney+ Hotstar ‘MaxView’ for World Cup 2023 will be a bespoke opt-in feature on Disney+ Hotstar, accompanied by a live feed tab, scorecard, and vertical ads. This new feature also enables additional capabilities like a single-player frame, allowing users to get a closer glimpse of their favourite player, and a split view that enables users to experience two different perspectives of the same game. The update will be available for both Android and iOS devices.

Also read | Disney+ Hotstar gets improved UX: I used the app on phone & TV, and here’s what I think

Besides that, the updated Disney+ Hotstar app has been optimized to consume less data while ensuring high-quality streaming to benefit users with metered cellular data. The OTT platform is also using AI to enhance video clarity and has also introduced an always-on scorecard pill to keep users up-to-date regarding the event. The ICC Cricket World Cup will be available for streaming even for non-subscribers; however, the streaming resolution will be limited to 480p, while premium users can enjoy up to 1080p resolution.

Also read | How to setup user profiles on Disney+ Hotstar

In addition, Disney+ Hotstar has also introduced a new content discovery feature called the “Coming Soon Tray,” which will offer details regarding upcoming shows and movies on the platform. Disney+ Hotstar can be accessed for free. Similarly, there are also two different subscription plans. The super plan costs Rs 899 a year and the Premium plan is priced at Rs 1,499, which offers an ad-free user experience with up to 4K resolution streaming.

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