CMF by Nothing gets a launch date, design-oriented product line to be unveiled soon

The CMF by Nothing products will also be exclusively available online via Flipkart and Myntra, and offline via Vijay Sales and select stores. The company has not revealed the pricing or launch date of the new products yet, but it is expected that they will be affordable and competitive with other brands in the market.

To build hype and excitement for the new products, Nothing is also launching the first CMF Community Review Program, a platform that aims to support budding content creators and tech enthusiasts. This program will allow selected participants to get their hands on the products before the rest of the world, and create content, share reviews and feedback with the larger community.

Selected creators will get access to CMF by Nothing products on successful completion of the program, get their content featured on CMF’s official social media handles. Applicants can sign up and get additional information via cmf.tech.

CMF has also recently launched an Instagram account, where it will share updates and teasers about the new products.

Nothing is one of the most hyped tech companies in recent years, backed by investors such as iPod inventor Tony Fadell, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman, and YouTuber Casey Neistat. The company’s mission is to remove the barriers between people and technology and create a seamless digital future.

While Nothing is focused primarily on premium products, CMF marks its entry into the more affordable price brackets for the first time.