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Journalism of Courage
Apple has introduced a bold new colour option for its latest smartwatch – a (Product)Red aluminium case with a matching red Sport Band. The new Apple Watch Series 9 (Product)Red joins Apple’s lineup of products supporting (RED)’s, a global fund, fight against HIV/AIDS.
The new colour has been unveiled ahead of World AIDS Day on December 1st. The Apple Watch Series 9 packs upgraded health sensors and safety features. These include blood oxygen monitoring, ECG capabilities, fall detection, emergency SOS, and new Precision Finding to help locate a lost iPhone using ultra-wideband technology.
For those interested in fitness, the Series 9 promises improved workout tracking and running metrics to help users reach their goals. The always-on display is also brighter outdoors.
What’s more, Apple is debuting new red watch faces – including Solar Analog – customised specially for World AIDS Day. These exclusive faces complement the (Product)Red Series 9’s vibrant colourway.
The company has been partnering with (RED) since 2006. Proceeds from (Product)Red purchases help fund HIV/AIDS programs in sub-Saharan Arica via the Global Fund. From now until December 8th, Apple will also donate $1 for every purchase made through Apple Pay.
The Apple Watch Series 9 (Product)Red is available for order now, alongside Apple’s iPhone 14 (Product)Red announced earlier this year. Shoppers can pick it up from apple.com, the Apple Store app, at an Apple Store location.
