WhatsApp transforms Gateway of India into a privacy showcase

WhatsApp has installed a 3D anamorphic installation at Gateway of India to educate and empower the users about the privacy controls it offers.

WhatsApp - Anamorphic + Projection featured

It shows how your messages are secured with end-to-end encryption and other privacy features. (Image: WhatsApp)

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WhatsApp has launched a unique initiative to showcase its commitment to privacy and security. The company has installed a 3D anamorphic installation at the Gateway of India in Mumbai, depicting how WhatsApp’s privacy layers work together to protect the users’ messages.

The installation, which is the first of its kind at the Gateway of India, transforms the iconic landmark into a digital experience that follows the journey of a WhatsApp message between a sender and a receiver. The message passes through various symbols that represent WhatsApp’s privacy features, such as end-to-end encryption, two-step verification, silence unknown callers, and disappearing messages. The symbols are inspired by the local culture and landmarks of Mumbai, such as the kaali-peeli taxi, red post box, street lamps, and pigeons.

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The installation aims to educate and empower the users about the privacy controls that WhatsApp offers, and how they can create a safe space for private messaging. It’s a part of WhatsApp’s global privacy campaign that was announced in June, which has appeared on various channels across India. The campaign also included the launch of new privacy features like silence unknown callers and privacy checkup, and an on-ground activation with mirrored messages in malls across Delhi in partnership with Bollywood actress Anushka Sharma.

Sandhya Devanathan, Vice President of Meta India, said, “The eye-catching, one-of-a-kind anamorphic privacy installations will be the first time the landmark will witness such immersive storytelling in true Mumbai style and reinforce WhatsApp’s continued commitment to launch privacy features that strengthen our existing layers of protection, giving people full control over the level of privacy they need while messaging their friends and loved ones.”

The installation will be open for public viewing from August 23 to August 25 at the Gateway of India.

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