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Journalism of Courage
A photo of an unreleased prototype of OnePlus 7T in gold has appeared on the internet, courtesy of OnePlus designer Hao Ran. The designer took to Sina Weibo, China’s Twitter, to show off a gold version of the OnePlus 7T which apparently got canceled.
Instead of a simple, boring rose gold scheme, OnePlus was working on the OnePlus 7T in gold that had a yellow hue. In Chinese culture, gold is a symbol of prosperity and nobility. The idea of the OnePlus 7T was cancelled and replaced with glacier blue and frosted silver.
Also read| OnePlus 7T review: A fresh take on a near perfect smartphone
In multiple instances, brands took the decision to cancel the entire product, instead of shipping it to the consumer. Back in 2014, Microsoft was so close to launching the Surface Mini alongside the Surface Pro 3 but eventually decided to cancel the device just weeks before the release.
Apple, too, decided not to launch the AirPower that it first announced in 2017. In a statement provided to TechCrunch, Apple said that the AirPower couldn’t launch the revolutionary wireless charging mat because of its inability to meet its high standards. Similarly, Oppo reportedly cancelled a foldable smartphone that had an uncanny resemblance to Huawei’s Mate X.
