With Switch 2, Nintendo takes a page out of Apple’s playbook to lead the gaming market

The Switch 2 looks very similar to the original Switch, but it’s bigger in size. The Joy-Con controllers are black with coloured accents, and they attach to the console magnetically. There’s a new button under the home button on the right Joy-Con, and a new USB-C port on top of the console. Meanwhile, the Joy-Cons will be used similarly to a mouse, as had been leaked earlier—a new gimmick that Nintendo has up its sleeve.

While the new console may look familiar, the kickstand has a new design, shaped more like a “U.” The dock for the Switch 2 has a more rounded design, and there will also be a separate controller grip into which you can snap the Joy-Cons.

Nintendo didn’t reveal a full lineup of games for the Switch 2. However, it did show off a new Mario Kart title. The console will be backwards compatible with both physical and digital Nintendo Switch games—though the video cautions that “certain Nintendo Switch games may not be supported on or fully compatible with Nintendo Switch 2.”

The Switch 2 is bigger than the original Switch, and comes with a newly designed Dock. (Image credit: Nintendo/YouTube)

Nintendo hasn’t given a specific release date for the console besides “2025,” but it plans to reveal more details on April 2, 2025.

The Switch 2 will serve as a test ground for Nintendo to expand the brand and follow a path similar to how Apple built on the success of the iPhone. With the Switch 2, Nintendo has taken a safe approach, as the new console is built on the successful formula of the original Switch—a console that can be played on the go and at home. The hybrid nature of the Switch is what resonated with consumers in the first place. By sticking to the same design for the Switch 2 and offering an iterative update, the company is banking on the Switch’s massive user base, rather than completely reinventing the concept.

Nintendo’s big hopes rest on the success of the new Switch. Its closed ecosystem, tight control over the narrative, and exclusive lineup of family-friendly games may help boost console sales.

Nintendo has been a different company, and its business model is distinct from close rivals such as Sony Corp. and Microsoft. Although traditionally seen as a gaming company, Nintendo now resembles more of an entertainment company, bringing it closer to Disney. Over the years, Nintendo has been trying to branch into theme parks and movie production. While gaming is core to the company, Nintendo focuses more on the overall experience, a philosophy similar to the one followed by Apple.