Devita Saraf’s new launch Vu 98 Masterpiece raises the bar: Here’s everything you need to know

Vu Televisions, founded by Indian businesswoman Devita Saraf, is one of the highest selling 4K TV brands in India and is regarded as an innovator in the television industry.

Devita Saraf's new launch Vu Masterpiece raises the bar: Here's everything you need to know

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When it comes to entertainment, nothing can beat the experience of a theater – the big screen, and the impressive sound system with surround sound! Ever since the pandemic confined the world to home, the entertainment industry has seen a surge in OTT platforms and thus, the television industry is on a constant run to bring an impressive experience at the comfort of home.

The TV and video market is thus highly dynamic and is characterized by a great number of drivers: digitalization, new market offers, and disruption by digital players ensure rapid change. With the vision to bring cinema-like experiences home, Vu, the fastest growing luxury television brand in the market, on 19th July 2023, unveiled a new smart TV, the Vu 98 Masterpiece TV.

Vu Televisions, founded by Indian businesswoman Devita Saraf, is one of the highest selling 4K TV brands in India and is regarded as an innovator in the television industry. The brand is typically known for best customer service and features like 4K resolution, Cricket mode, build quality & aesthetics, smart TV capabilities with built-in applications for streaming services, and connectivity options such as HDMI, USB and Wi-Fi.

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Vu Masterpiece

Devita Saraf, Chairperson and CEO – Vu Televisions, stated that “We are thrilled to launch the Vu 98 Masterpiece TV, a true testament to luxury and innovation. Vu Tv has been The Innovator in large sized TVs having launched an 84 inch TV back in 2012 and the first and only 100 inch TV in the world in 2018. OTT has brought content from all over the world to the home of Indian consumers. With the Vu 98 Masterpiece TV, Vu is bringing the cinema theater to the home of the Indian consumer”.

With a QLED display, an integrated 204W DJ Subwoofer, and many other features, Vu 98 Masterpiece is clearly aimed at premium viewers who want the finest possible experience.

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Aerospace grade aluminum metal are used in the construction of the Vu 98 Masterpiece TV to give it a luxurious and Private Jet feel. The 98-inch anti-glare QLED display has a 1000 nit brightness rating, a native refresh rate of 120 Hz, and extremely narrow bezels. It is compatible with Quantum-Dot technology for high-resolution images. Along with MEMC support, TV also has Freesync Premium, ALLM, 10-bit color depth, 240Hz motion rate, HDR10+, and Dolby Vision IQ.

The TV setup is hassle-free as the aim is to prioritize user convenience, allowing users to enjoy plug-and-play home theater experience. The television has one wire and can be installed anywhere. The installation options for the Vu Smart TV are flexible, enabling for simple wall mounting, table placement, or can be used as a room partition. It makes a beautiful centerpiece because of its visually appealing design, which complements any interior decor.

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Vu Masterpiece

The brand has been successful in the ultra large sized and luxury TV segment and stands for delivering a unique yet hassle-free customer experience as the user directly gets the products and the services from the company and builds trust towards the brand. Vu Masterpiece TV is made in state of the art robotic assembly plants and Vu personnel handle all installation as well as after sales service.

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