Spotify launches AI playlist: Build a playlist using text prompts

Built-in AI will help you build a highly customised playlist (Image credit: Spotify)

Spotify Premium users can now use text prompts or phrases like “songs to serenade my cat” or “beats to battle a zombie apocalypse.” They can also include emojis, colours, names of movie characters, and more to get music recommendations. Based on these inputs, Spotify will recommend music that matches either artist, genre, mood, or all of the above.

Spotify uses inputs from a generative AI model (LLM) to understand users’ intent and offer music that suits their moods and tastes. The company also recently introduced a new AI-powered DJ, which offers custom curation of music, including spoken-word commentary.

Most of the AI-backed features on Spotify are currently limited to premium users, and a recent report from Spotify also hinted that the platform is planning to raise the subscription cost from $1 to $2 in select markets. Not just that, the platform is also implementing more restrictions on its free tier, forcing more people to pay for the premium subscription to get the best possible experience on Spotify.

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